Free kindle download books The Matchmakers: The

The Matchmakers: The New Economics of Multisided Platforms. David S. Evans, Richard Schmalensee

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ISBN: 9781633691728 | 256 pages | 7 Mb

• The Matchmakers: The New Economics of Multisided Platforms
• David S. Evans, Richard Schmalensee
• Page: 256
• Format: pdf, ePub, fb2, mobi
• ISBN: 9781633691728
• Publisher: Harvard Business Review Press

Download The Matchmakers: The New Economics of Multisided Platforms

Free kindle download books The Matchmakers: The New Economics of Multisided Platforms 9781633691728 ePub

Amazon. Alibaba. Facebook. Uber. These types of businesses—known as platforms, or multi-sided markets—are driving the economy more than ever. In an environment where markets, consumers, and technology are ever changing and increasingly interdependent, these businesses, which bring together a number of groups who need each other and make it easy for them to work together, are essential. But platforms operate very differently than traditional, one-sided businesses (like, say, grocery stores), and their logic can seem not only counterintuitive but downright counterproductive. Think about a traditional platform like a mall, which connects many different customers to many different stores. They charge their largest stores—the anchors—the lowest fees, while they charge smaller retailers and kiosks higher fees (and they don’t charge customers at all, even though they could conceivably charge for something like parking). That pricing structure makes sense, even though it may seem discriminatory, because the anchor stores are key to getting customers to show up. But there are still more twists and turns to how platforms operate. Plus, while the platform business model may seem appealing, it can be difficult to know if you should transform your business and—even if you should—how to do it. Yet companies that transform their pricing practices, incentive plans, and organizational structures are today’s power brokers. In Matchmakers, David Evans and Richard Schmalensee, two economists who were among the first to analyze platform businesses and discover their principles, explain the logic of platforms and how to analyze your own opportunities. Rich with stories from the platform winners as well as from those who mismanaged the transition, Matchmakers will be the one book readers need in order to navigate the appealing but confusing world of multi-sided markets.

The Enlightened Economist | Economics and business books
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frequently confronts platform companies with two-sided markets. . Because of the huge benefits of scale, multi-sided markets demonstrate Conn's new storeeconomics are too good to be believed. .. [9] The key growth driver is that the trucking industry desperately needs an efficient matchmaking tool. TWO-SIDED PLATFORMS AND ANALYSIS OF SINGLE- FIRM
industries such as advertising-supported media and new-economy industries such as those based on 2 See David S. Evans, The Antitrust Economics ofMulti-Sided Platform Markets, 20 YALE J. REG. On-line matchmaking, speed dating  博客來-Matchmakers: The New Economics of Multisided Platforms
書名：Matchmakers: The New Economics of Multisided Platforms，語言：英文， ISBN：9781633691728，作者：Evans, David S./ Schmalensee, Richard，出版  Platform markets and energy services - Energy Policy Research Group
often accompanies the emergence of “platform” markets, i.e. multi-sided markets market where new entrants provide an energy optimisation and . the definitions of platforms from industrial and network economics and platform markets include credit cards, video game consoles, online matchmaking such as recruiting. Single-Firm Conduct Hearings Comment: David Evans | ATR
Internet matchmaking services charge everyone the same, for instance, while, . The theoretical economics literature on two-sided platforms is relatively new. .. S. Evans, The Antitrust Economics of Multi-Sided Platform Markets, 20 YALE J. Matchmakers: The New Economics of Multisided Platforms
Amazon. Alibaba. Facebook. Uber. These types of businesses—known asplatforms, or multi-sided markets—are driving the economy more than ever. defining antitrust markets when firms operate two-sided platforms
charge cards), Google (search engine-based portal), the New. York Stock David S. Evans, The Antitrust Economics of Multi-Sided Platform. Markets, 20 ..matchmakers, such as dating services and employment agencies.

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